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Perstribune
Het WK WegkijkenBeschrijving van de aflevering
De strijd om de beeldvorming. Borst en Polak onderzoeken de rol van de media en het publicitaire tegenoffensief van Qatar, dat dankbaar gebruik maakt van “ambassadeurs” zoals oud-voetballers Ronald de Boer en David Beckham. Welke rol zien sportjournalisten voor zichzelf? Hoe gaan sponsors en adverteerders om met dit WK? En waarom organiseert de KNVB tijdens het toernooi een ontmoeting tussen Oranjespelers en migrantenarbeiders?