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NPO Innovatie
Hoe je een werkende TikTok en Reddit strategie opzet
Beschrijving van de aflevering
Bereik je publiek door te zijn waar ze zijn. Ahmet Polat (Rewind, HUMAN) en Dennis van Brouwershaven (De Marker, BNNVARA) laten zien hoe je succesvol bent op de meest weerbarstige platforms: TikTok en Reddit. Wat is de strategie om content te vertalen zonder te versimpelen? En waarom moet je op deze platforms manifesteren als 'user', en niet als merk? De eerste stappen om de kloof te dichten.