About NPO
The Dutch public broadcaster consists of the NPO as the umbrella administrative body and a number of independent broadcasters with a broadcasting license. Together we want to connect and enrich the Dutch public with programmes that inform, inspire and entertain.
Our mission
NPO is open and accessible to all. Open, because we believe that this is the basis for greater understanding. Understanding issues and understanding each other. NPO is committed to moving The Netherlands forward. With content that arouses curiosity. Politically and commercially independent. We continuously work together on innovation and finding ways to interact with our audience. On TV, radio, online and with events.
Open, to bring 18 million Dutch people closer together.
Our organization
The Dutch public broadcaster consists of the NPO as the umbrella administrative body and a number of independent broadcasters with a broadcasting license. These broadcasters can be divided into two categories:- Broadcasters with statutory functions in terms of news, sports, education and culture: NOS and NTR.
- Broadcasting associations that either represent a social or religious movement or represent a specific target group, such as young people or the elderly. These broadcasting associations are firmly rooted in Dutch society through their members and are partly the result of the segregated Dutch society which emerged in the first half of the last century. The existence of these member-based broadcasting associations makes the Dutch public broadcasting system unique in the world.
The roles and responsibilities of the broadcasters and the NPO umbrella organisation are legally defined. It is the broadcasters who create the programmes and who are responsible for their content. NPO coordinates the programming of all channels and online platforms and manages the distribution and broadcast of the programming. In addition to these core tasks, NPO provides a number of overarching activities, such as subtitling, managing rights contracts, purchasing international programmes, audience research and promotion and marketing for all NPO channels and platforms.