About NPO
The Dutch public broadcasting system consists of NPO, the umbrella administrative body, and a number of independent broadcasters with a broadcasting license. Together, we aim to connect with and enrich Dutch society through programmes that inform, inspire, and entertain.
Our mission
NPO is open and accessible to everyone. Open, because we believe this is the foundation for greater understanding—of issues and of one another. NPO is committed to moving the Netherlands forward with content that sparks curiosity. Politically and commercially independent, we continuously work together on innovation and on finding new ways to engage with our audience—on TV, radio, online, and through events.
Open, to bring 18 million Dutch people closer together.
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Our organization
The Dutch public broadcasting system consists of NPO as the umbrella administrative body and a number of independent broadcasters with a broadcasting license. These broadcasters can be divided into two categories:
·      Broadcasters with statutory responsibilities in the areas of news, sports, education, and culture: NOS and NTR.
·      Broadcasting associations that represent either a social or religious movement, or a specific target group, such as young people or the elderly. These associations are firmly rooted in Dutch society through their membership and reflect the historically segmented nature of Dutch society that emerged in the first half of the last century. Their continued existence makes the Dutch public broadcasting system unique in the world.
The roles and responsibilities of the broadcasters and the NPO umbrella organization are defined by law. Broadcasters create programmes and are responsible for their content. NPO coordinates the programming across all channels and online platforms, and manages the distribution and broadcasting of content. In addition to these core tasks, NPO also provides a number of overarching services, such as subtitling, rights management, acquisition of international programmes, audience research, and promotion and marketing for all NPO channels and platforms.